Project Overview
Client: Affinity Petcare
Industry: Pet Food & Nutrition
Market: 20+ European Countries
Scope: Packaging Adaptation
Timeline: 6 Months
The Challenge
Affinity Petcare, one of the leading pet food brands in Europe, needed to expand their product line across multiple European markets. This required comprehensive technical adaptation of over 100 multilingual packaging references while maintaining brand consistency and compliance with diverse regulatory requirements.
Each market presented unique challenges including language variations, regulatory compliance, cultural preferences, and technical printing specifications that needed to be addressed without compromising the brand’s visual identity.
Project Highlights
Complex technical coordination across multiple markets and languages
Our Solution
Comprehensive technical adaptation process ensuring quality and consistency
Technical Adaptation Process
Master Artwork Adjustment: Precise adaptation to multiple format requirements while maintaining visual hierarchy and brand consistency across all packaging types.
Multilingual Text Management: Professional coordination and review of texts in multiple European languages, ensuring accuracy and cultural appropriateness.
Colour Control & Verification: Technical colour management and verification processes to ensure consistent brand appearance across different printing methods.
Print-Ready Delivery: Final artwork preparation optimized for print production, including technical specifications and quality assurance protocols.
Project Methodology
Phase 1: Market research and regulatory analysis
Phase 2: Master artwork optimization and format adaptation
Phase 3: Multilingual content integration and review
Phase 4: Technical verification and print preparation